First TikTok changed the world. Then, it rewrote the rulebook. Attention spans are shrinking but the appetite for content is only increasing. The best ads? They don’t feel like ‘ads’. The best brands? They feel native to the platform and authentically connect. The rules of the game haven’t just changed, they’re constantly changing. And even the big players are playing catch up. Facebook and Instagram Reels, YouTube Shorts, Amazon Live and even Apple TV ads have all been inspired by TikTok.

Partner with a new breed of creative

At 2050, we help you keep up: we work with a new breed of positively bonkers thinker to break your brand into popular culture. Our crew of next-generation creatives live and breathe this content - experiencing it, making it all day, every day. No one’s better to think outside the box than those who know that box inside and out. We’re trailblazers that have individually attracted 100,000s of organic, dedicated followers of their own.

We get this new age: while most struggle to keep up, we like to think we’re paving the way with snappy content that makes people want to hit the save and share buttons. It’s distinctive but on-trend. Aspirational but attainable. Lo-fi or high concept but ultimately stylish. Guided by a big campaign idea, we know how to find your brand’s voice - one that feels vibrant and fresh, but still upholds what you stand for. And once you’ve got the organic content down, we guide you on how to amplify it so your campaign builds momentum and blazes a trail.